Yaffo Auto Collision- Chicago, IL

$126,000 in new sales from my Google Ads in less than 90 days. From Almost Closing the Doors to Scouting a Second Location: How I Turned Things Around for Yaffo Auto Collision.

It's pretty late right now and I am just sitting here looking over the numbers for some of the shops we are working with at Built By Shah. I honestly just felt the need to write this out because I am so incredibly proud of what we have been able to pull off for one of my clients.

If you own a body shop, you probably already know how brutal this industry can get when the cars stop coming in. That is exactly where Ash was at when we first connected. Ash runs Yaffo Auto Collision out in Chicago, IL. When I first heard his voice on the phone, the guy just sounded defeated.

He had started his shop back in 2017. For a long time he was relying entirely on wholesale dealer work, word of mouth, and just crossing his fingers hoping a tow truck would pull up. When the wholesale work started drying up, he started panicking. He tried running his own Facebook ads but it barely brought in a couple of people a month. He even dropped $3,500 on sending out mailers and literally only got three oil changes out of it.

Things got so bad that he was $40,500 behind on his rent. He had to cut his shop hours, close on certain days, and start sending his guys home early. He straight up told me that if he didn't try the Built By Shah program, he would have likely shut his doors for good.

He decided to trust his gut because he saw that I am a real body shop owner too. He saw the BMW certified shop I built from the ground up here in California and knew I actually understand the business. I am not just some marketing guy in another country. I know what a good claim looks like and I definitely know what a garbage lead looks like.

‍The Strategy We Used to Fill His Shop

‍We completely stopped wasting money on Facebook. I always tell shop owners that if your toilet is clogged, you don't scroll Instagram hoping to see an ad for a plumber. You go straight to Google. The same exact thing applies to collision repair.Here is exactly what we set up for Yaffo Auto Collision:

• Highly Targeted Google Ads: We made sure Ash was the very first shop people saw when they desperately needed a repair in his area.
  
• Junk Filtering: We put strict negative keywords in place. We blocked people searching for cheap full paint jobs or tiny dent pullers so Ash was only paying for real collision claims.
  
• Trust-Building Landing Page: People are only going to pick a shop with great reviews. We built him a custom landing page that pulled his 5-star Google reviews and his customer before and after photos right to the top of the page. No one had to go hunting to see that his shop does great work.
  
• AI Lead Follow-Up: We plugged him into our software where AI automatically responds to the new leads instantly, getting photos from the customers and setting up the pipeline so Ash could just focus on writing the estimates and booking the appointments.
  

The Actual Results (Broke Six Figures in 3 Months)

‍The moment we flipped the switch, everything changed. I am not exaggerating when I say the results were instant.

• Day 2: Ash closed a $5,500 job. While that customer was waiting to drop his car off, he actually got hit a second time. He brought Ash the second claim too, which added another $3,000 to the ticket.
  
• Day 3 and 4: A Geico customer found his Google ad and brought in a 2023 Hyundai Santa Fe. That job closed for $10,142.18.
  
• Within a Few Days: He closed around $18,000 in work just like that.
  

Within a matter of just a few months, Ash easily broke the six figure mark. He tracked $126,642.87 in brand new revenue sitting right there in his Built By Shah pipeline. He was taking $700 initial estimates and turning them into $2,700 jobs once he tore the cars down. Walk-ins were turning into $3,800 Mercedes jobs and $5,000 quarter panel hits.

Plus, the Google ad customers were so happy with his work that they started referring their friends and family to him.

‍The Real Life Impact

‍The revenue numbers are cool, but this is the part that actually makes me smile when I think about it.Because of the cars we brought into his shop, Ash paid off that $40,500 in back rent. He is completely current now. In fact, he has paid down a total of $188,871.74 in shop debt. He told me himself that 75% of that money came directly from the work our system brought him.

Those employees he had to send home? He hired three of them back. The shop is back to operating on normal hours starting at 7 AM.

During our last meeting, Ash had the biggest smile on his face. The guy who was talking about closing his doors a few months ago is now actively looking for a second location to open up.

There are so many people out there right now who need their vehicles repaired, they just can't see your shop. Out of sight means out of mind. If you are a body shop owner reading this right now and you are stressing out looking at an empty lot, you really don't have to keep struggling.

If you are ready to see what we can do to help fill your shop with real jobs, go over to BodyShopByShah.com and schedule a time for us to talk. Let's get your body shop full.